TVS Road Show Activation – 2018 would highlight a dynamic year focused on expanding market reach and showcasing groundbreaking innovations. Our activations were strategically designed to bring the latest TVS offerings closer to a diverse audience, particularly emphasizing the burgeoning semi-urban and rural sectors.
The year 2018 was pivotal, marked by the unveiling of visionary concepts like the electric scooter ‘Creon‘ and the ‘Zeppelin‘ cruiser, alongside the launch of the TVS Radeon, a robust commuter motorcycle tailored for daily mobility. Through these engagements, we aimed to underscore TVS’s commitment to sustainable, connected, and thrilling two-wheeler solutions. Our road shows were more than just product displays; they were interactive platforms fostering direct engagement, building brand loyalty, and reinforcing TVS’s image as a leader in innovative and accessible personal mobility.