Maruti Nexa Rural Customer Meet

We recognized the burgeoning potential of India’s rural markets for premium automotive experiences. In 2019, the Maruti Nexa Rural Customer Meet was a strategic initiative designed to bring the sophisticated NEXA brand directly to aspirational customers in semi-urban and rural areas.

Our objective was to bridge the gap between discerning rural buyers and NEXA’s premium offerings. We facilitated interactive experiences, showcased innovative models like the Baleno and XL6, and fostered direct engagement with potential customers. This crucial outreach involved exploring smaller format showrooms and “Showroom on Wheels” concepts to ensure accessibility. The meets aimed to build strong customer relationships, address specific rural market needs, and capitalize on the growing purchasing power in these regions. Ultimately, these events significantly contributed to NEXA’s expanding footprint and enhanced brand perception across India’s diverse landscapes.