S-Presso Launch

The Maruti Suzuki S-Presso launch in September 2019, we orchestrated a strategic unveiling of a vehicle designed to redefine the A2 segment. Our primary goal was to introduce the “mini-SUV” concept, blending compact practicality with aspirational SUV aesthetics for urban Indian consumers and first-time buyers.

Key to our success was highlighting the S-Presso’s robust design, high ground clearance, and the frugal yet peppy 1.0L BS6 compliant engine, available with both manual and AMT options. We emphasized its spacious interior and ease of city driving, aiming to democratize the SUV experience. While affordability and fuel efficiency were central to our messaging, we also showcased its modern features like the SmartPlay Studio. The event successfully positioned the S-Presso as a compelling, value-for-money proposition, leveraging Maruti’s extensive network to ensure widespread impact and strong initial sales.