Wonder Cement Press Conference

Wonder Cement’s 2015 Press Conference and the subsequent “Saath-7 Cricket Mahotsav,” our aim was a dual-impact launch. The press conference, held in Jaipur in November 2015, was a critical platform to announce Wonder Cement’s ambitious capacity expansion to 6.75 mtpa and introduce this groundbreaking grassroots cricket tournament. We ensured a powerful presence with Mr. Vivek Patni, Director of Wonder Cement, articulating the vision, and the legendary Mr. Kapil Dev, former Indian Cricket Captain, as our star guest, lending immense gravitas and excitement. While a press conference isn’t typically entertainment-focused, Kapil Dev’s charismatic presence was the main attraction. The Saath-7 Cricket Mahotsav, commencing shortly after, became a massive, inclusive event across Rajasthan. This involved managing over 3,984 teams and engaging nearly 2 crore people, making it a logistical marvel and a powerful brand-building exercise through genuine community participation, promoting unity and unearthing local talent, a truly perfect beginning for Wonder Cement.