Outreach Programmes

Event Video

The theme chosen for the 54th FHRAI Annual Convention is “Tourism @2047: Incredible to Inevitable India - Driving Growth and Sustainability in a Mission Mode”, in alignment with the Government of India’s vision of developed India by 2047. Shri Gajendra Singh Shekhawat, Hon’ble Minister for Tourism has kindly consented to inaugurate the Convention on 16th […]

Honda Activa Monsoon Carnival in 2014, our primary goal was to transform the challenging monsoon season into a prime sales opportunity. We strategically launched this initiative to spotlight the newly introduced Activa 125, a key product for Honda that year. Our focus was on creating an enticing package: offering significant monsoon discounts, incredibly flexible low […]

Microsoft Cloud Roadshow 2015-2016 was a monumental undertaking and a resounding success. Our goal was to deliver an unparalleled, free two-day technical training experience for IT professionals and developers globally. We meticulously curated over 80 in-depth sessions per location, led by top Microsoft engineers, covering critical areas like Office 365, Microsoft Azure, Windows 10, security, […]

"Nerolac Bachat Express - 2015" for wholesalers was all about strategic engagement. Our core mission was to reinforce Nerolac's leadership and commitment to our invaluable trade partners. We designed this event to be more than just a meeting; it was a platform for mutual growth. We showcased our latest product innovations, highlighting the "bachat" (savings/value) […]

The Black Dog Easy Evening to Udaipur in 2018, an event designed to deliver an unforgettable night of relaxation and laughter. Our goal was to create a truly enjoyable experience for everyone, blending sophisticated ambiance with top-tier entertainment. A highlight of the evening was the fantastic stand-up comedy performance by Gaurav Grover, who captivated the […]

Event Video

Event Video

TVS Road Show Activation - 2018 would highlight a dynamic year focused on expanding market reach and showcasing groundbreaking innovations. Our activations were strategically designed to bring the latest TVS offerings closer to a diverse audience, particularly emphasizing the burgeoning semi-urban and rural sectors. The year 2018 was pivotal, marked by the unveiling of visionary […]

We recognized the burgeoning potential of India's rural markets for premium automotive experiences. In 2019, the Maruti Nexa Rural Customer Meet was a strategic initiative designed to bring the sophisticated NEXA brand directly to aspirational customers in semi-urban and rural areas. Our objective was to bridge the gap between discerning rural buyers and NEXA's premium […]

Maruti Grameen Mahautsav 2019 was a key initiative by Maruti Suzuki to deepen its presence in rural India. These events, exemplified by one in Thathi village, Punjab, aimed to directly reach rural customers who faced challenges accessing traditional showrooms. Functioning as sales fairs, they facilitated immediate vehicle deliveries and launched essential doorstep services like mobile […]