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Maruti Grameen Mahautsav 2019 was a key initiative by Maruti Suzuki to deepen its presence in rural India. These events, exemplified by one in Thathi village, Punjab, aimed to directly reach rural customers who faced challenges accessing traditional showrooms. Functioning as sales fairs, they facilitated immediate vehicle deliveries and launched essential doorstep services like mobile […]
We recognized the burgeoning potential of India's rural markets for premium automotive experiences. In 2019, the Maruti Nexa Rural Customer Meet was a strategic initiative designed to bring the sophisticated NEXA brand directly to aspirational customers in semi-urban and rural areas. Our objective was to bridge the gap between discerning rural buyers and NEXA's premium […]
TVS Road Show Activation - 2018 would highlight a dynamic year focused on expanding market reach and showcasing groundbreaking innovations. Our activations were strategically designed to bring the latest TVS offerings closer to a diverse audience, particularly emphasizing the burgeoning semi-urban and rural sectors. The year 2018 was pivotal, marked by the unveiling of visionary […]
